Bavaria's showroom is a world-class showcase for the German manufacturer's latest automobile products and accessories. This 6,134 square metre (66,000 sq. ft.) facility is generously proportioned, transparent, and its technical aesthetics are very fitting for the marques on display.

Bold aerodynamic lines of a parabolic structure and the sculptural combination of solids and voids characterize this facility. BMW's New Branded Environment is based on the Bauhaus school's principal design concepts, which combine Modernist architecture and art.

Flanking canopy

The dynamic, bright and airy interior is enriched by a central fireplace and a waterfall.  An elegant curved open stair ties the showroom to the corporate office above.